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Head of Campaign Management
A leading UK plc is seeking an individual to be responsible for providing leadership, and management, for the implementation and evaluation of all marketing campaigns across all its communication channels. Managing a small team you will be responsible for providing the appropriate targeting and test strategies necessary to achieve both customer and campaign objectives, working with key stakeholders across the business and also provide strategic direction and input to predictive and descriptive statistical models for the purpose of targeting. Consequently the business is seeking an individual who has experience of working with analysts on large, complex data and insight activity ensuring the team’s resource are optimised and effective in their delivery of business requirements. London.
